7 Simple Content Ideas to Keep Your Restaurant’s Social Media Fresh All Month

We get it, running a restaurant is already a full-time job (and then some). Between managing staff, ordering supplies, and making sure every plate leaves the kitchen just right, keeping up with social media can feel like an afterthought.

But here’s the truth: posting consistently isn’t about luck or inspiration, it’s about having a go-to list of ideas you can pull from anytime. And the best part? Most of these can be captured in just a few minutes with a phone or during one of our shoots.

Here are 7 simple content ideas you can start using this month to keep your feed fresh, engaging, and craving-worthy.

1. Show Today’s Special

Snap a quick photo or short Reel of your special while the chef plates it. Add the price and a “limited time” sticker for urgency.

2. Behind-the-Scenes Moments

Your followers love a peek into the kitchen — the sizzling grill, a bartender mixing drinks, dough being rolled out. It’s authentic and builds trust.

3. Meet the Team

Highlight your chef, servers, or bartender. Share a fun fact about them and their favorite menu item. It’s great for connection and engagement.

4. Customer Reactions

With permission, capture a short clip of guests enjoying their meal or giving a thumbs up. Nothing sells your food like happy customers.

5. Prep & Pour Shots

Slow-motion cocktail pours, sauce drizzles, or fresh herbs being chopped are mesmerizing to watch and make your food irresistible.

6. Throwback to a Popular Dish

Post a photo or video of a best-seller from the past and tease its return: “Should we bring this back?” — instant engagement.

7. Seasonal Touches

Show how you’re embracing the season — from fall pumpkin dishes to summer patio setups. Seasonal content feels timely and relatable.

Pro Tip from Local Table Media: Batch-shoot your content! We can capture a month’s worth of Reels, photos, and behind-the-scenes shots in one visit so you’re never scrambling for what to post.

Your social media doesn’t need to be complicated — it just needs to feel like you. Start with a few of these ideas, have fun with it, and let your personality (and your food) shine.

And remember, your customers aren’t just coming for a meal. They’re coming for the experience, the connection, and the story you tell.